Speaker Series: Mr. Chandan Mendiratta, Chief Brand Officer, Zepto
Indian Institute of Management (IIM), Bangalore
All that you need to know about Speaker Series: Mr. Chandan Mendiratta, Chief Brand Officer, Zepto
External participants (everyone except IIM Bangalore Students, Selected YLS participants, and case competition finalists) would be required to purchase an access pass from Unstop to visit the IIMB campus for this session on the given date.
Topic of the Session: Redefining & Reinventing Marketing: The Zomato/Zepto Marketing Playbook:
What is the recipe for success? More importantly, is there a single recipe for success? If there’s one thing you’ll learn from our next speaker session, led by Chandan Mendiratta, it's that success can be achieved through diverse and innovative strategies.
Chandan, the Chief Brand Officer at Zepto, has a storied career in sales and marketing spanning over 18 years. From launching food delivery in over 500 cities at Zomato to leading one of India’s largest food distribution drives during the pandemic, his journey is a testament to strategic leadership and adaptability.
Come and delve into the Zomato/Zepto playbook, and uncover valuable insights from Chandan’s experiences that you can apply in your own ventures. Join us at the IIMB Auditorium on 10th August 2024 and experience the strategies behind these remarkable success stories.
Details of the Session:
- Date: 10th August, 2024 (Saturday)
- Time: TBC
- Venue: IIM Bangalore Auditorium
About the Speaker:
Chandan Mendiratta is a seasoned sales and marketing professional with over 18 years of experience. Currently serving as the Chief Brand Officer at Zepto, Chandan brings a wealth of expertise to his role, honed through a diverse and dynamic career.
At Zomato, he was instrumental in leading brand marketing and driving sales growth, successfully launching food delivery services in over 500 cities. During the COVID-19 pandemic, he orchestrated one of India's largest food distribution drives, showcasing his strategic leadership and commitment to community welfare.
Chandan's career also includes significant roles such as Chief Growth Officer at Classplus, Director of the Advisor Network at GoFro.com, and leadership positions at a holiday startup and in trading Crude Oil Futures. His achievements and versatile experience underline his ability to thrive in various business environments.
Chandan is always keen to discuss holiday planning and has a genuine love for travel, reflecting his personal passion and professional insights.
Important dates & deadlines?
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10 Aug'24, 11:59 PM IST Registration Deadline
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About Indian Institute of Management (IIM), Bangalore
- A leading graduate school of management in Asia, the Indian Institute of Management Bangalore (IIMB) was set up under the IIM Act of 2017.
- With around 107 full-time faculty members, more than 1200 students across various degree/diploma granting programmes and nearly 5000 annual Executive Education participants, IIM Bangalore is an institute of national importance.
- IIM Bangalore's logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’.
- It is located in close vicinity to some of the leading corporate organizations in the country, ranging from IT to consumer product companies. This gives IIM Bangalore the added advantage of integrating classroom knowledge with practical experience.
- IIM Bangalore's degree/diploma granting programmes comprise the Post Graduate Programme in Public Policy and Management (PGPPM), the Fellow Programme in Management (FPM), the one year full-time Executive Post Graduate Programme in Management (EPGP), the Post Graduate Programme in Enterprise Management (PGPEM), and the Post Graduate Programme in Management (PGP).
- IIMB offers the NS Ramaswamy Pre-doctoral (NSR Pre-doc) Fellowship programme with the aim to increase social diversity of management academia in India. All these programmes are very highly rated and IIMB alumni occupy senior managerial and academic positions around the world.
- Along with 11 disciplinary areas, IIMB has 7 centres of excellence that offer courses and conduct research on fascinating questions facing various sectors of industry.