Asian Paints CANVAS 2017

Asian Paints launched CANVAS 2017 to test the excellence of marketing skills which applies to both FMCG and FMCD sectors. This multi-level challenge which utilizes live business problem to well-season the students and prepares them to face real-life challenges once they take up corporate responsibilities.

This competition was open to all the full-time final year students of the flagship programmes of the top B-schools - IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Kozhikode, XLRI Jamshedpur, FMS Delhi, MDI Gurgaon, SIBM Pune, TISS Mumbai, SJMSOM Mumbai, NITIE Mumbai, SPJIMR Mumbai and NMIMS Mumbai. The students are to form a team of three members and the students who had been a summer intern at Asian Paints is barred from contesting.

There were two rounds in this case-study contest. In the first-round, a case-study was given to the teams across the select campuses. The teams were given about 10 days to upload their solution online as a word document and a slide presentation to the campus SPOC.

Top three teams were selected and they competed with each other. The winning campus teams representing their own colleges travelled to Mumbai to present in front of the Asian Paint Panelists. The winning teams made it to the Grand Finale (National round).

The selected 5 finalists were given a live business challenge as an extension to the case study in the campus round. The finalist teams had privileges to visit the local units and seek assistance from the people associated with Asian Paints to derive the best possible solutions. The teams then presented their solutions to the senior leadership team headed by the MD & CEO of the company.

The competition concluded by declaring the finalist team from SPJIMR (Mumbai) as the winner, the finalist team from IIM Indore as the first runners-up and XLRI Jamshedpur became the second runners-up. Find the complete list of winners here.

The National winners received a cash price of INR 200,000, and both the runners-up received the amount of INR 100,000 respectively. The Campus winners received an amount of INR 30,000 and the campus runners-up received INR 15,000 respectively.

As per the responses received on Unstop (formerly Dare2Compete)Awards, CANVAS 2017 by Asian Paints was favored by students of the B-schools as one of the top 20 the Most Prestigious B-School Competitions of the Year 2018.

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