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Challenging the boundaries of innovation with Airtel iCreate 2020

D2C Admin

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Challenging the boundaries of innovation with Airtel iCreate 2020

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Ask anyone who's been through it, from forming a perfect team to submitting solutions at the eleventh hour, corporate competitions give a one-of-a-kind experience to the students. Airtel recently bestowed the B-School students with one such electrifying experience by hosting iCreate 2020. Presenting you the full coverage of Airtel iCreate 2020 grand finale, because today just became to-do!

Securing a place in Top 20 D2C Prestigious B-School competitions 2020, students definitely have taken a fancy to Airtel iCreate. With 3845 registrations and 8,19,518 impressions, this year also the competition gave a chance to students to showcase their talent and do what's never been done before.

Airtel iCreate 2020 was open to all the first and second-year students, irrespective of the specializations they are pursuing. With an aim of pushing the boundaries of innovation and putting creativity to the test, the competition was eligible to 17 premiere B-Schools across the country.

Going beyond case studies with Airtel iCreate 2020

Divided into 4 rounds, all the registered teams were first supposed to upload executive summaries of the proposed solution in the form of a ‘zip folder’ consisting of a PowerPoint presentation and a Word document. Surpassing the cutthroat competition, 75 teams made it to the second non-elimination round.

Focused on generating engagement, the Treasure Hunt posed mysteries to the shortlisted teams to deduce the final key to the treasure. After a fair share of fun and frolic, the teams were required to submit their detailed presentation of the proposed solution. It was here when just one-third of the teams were able to make it to the Airtel iCreate 2020 grand finale.

Competing among themselves, 15 shortlisted teams presented their solutions to Airtel's senior leadership team. The list of national finalists is as follows:

Meet the illustrious jury

Veterans in their respective fields, the jury of Airtel iCreate 2020 gauged the teams’ efforts prudently. They spotted unique designs and solutions, excellent innovations, ergonomics, and gave great insights to the participants.

The jury was enlightened by diverse ideas and angles on one of the wide popular choices - the Curious Case of Surveillance followed by solutions presented by two teams on the advertisement-based case study.

We are the champions!

The national finalists provided some exceptional solutions and with it, they showed their immense skills. As it turned out, the solution and presentation of IIM Bangalore’s Team Conquerer were a notch higher than all the other teams as they won the title of the National Winners of Airtel iCreate 2020.

Congratulating all the teams for their tremendous amount of thought leadership and deep efforts, the esteemed jury declared the results after contemplative analysis. The winners of Airtel iCreate 2020 are as follows:

As declared earlier, the 3 winning entries in the Airtel iCreate grand finale were given a cash prize of INR 17,50,000. All the winners received the coveted PPI and incubation opportunity to work with Airtel Incubation Team on real-life assignments. Not only this, the next 3 best teams were given 3 consolation prizes along with goodies and vouchers for Campus and Regional winners!