The FNB Challenge 2022 Flourishes With Healthy Snacking Ideas

If there are challenges thrown across then some interesting, innovative solutions are found. For without challenges the tendency is to go on the same way. 

-Ratan Tata

Tata Consumer Products Limited recently took on a new challenge, that is, to identify new potential entry strategies and portfolio construction of healthy snacking for itself. And it decided to partner with the young minds at B-School campuses across the nation to find innovative solutions for this critical and real-time challenge. This was the intention behind the FNB Challenge 2022- Flourish. Nourish. Build.

TCPL originally forayed into the world of B-School case study competitions in 2021 by launching the first chapter for the FNB Challenge which received 2600+ registrations and was a great success. With the intent to take things to the next level, this year the company decided to go bigger. It invited 19 institutions for the second edition and received a whopping 2800 registrations. The effort all the participants put into their ideas was commendable. Here’s having a look at the competition’s success story.

The FNB Challenge 2022 by TCPL

The competition was formatted to help the participants reach their full potential by giving them ample time to zero in on and refine their ideas. It consisted of the following rounds:

At the initial stage of the competition, participants submitted a total of 230+ incredible submissions. The level of creativity, detail orientation, and business acumen evident in these ideas was beyond words. 

The Finalists of the FNB Challenge 2022

All the entries were thoroughly screened and the top 10 teams were given the opportunity to present their ideas in Round 2. The jury for this round consisted of Mr. Nikhil Sonde, Mr. Tanmay Prusty, Mr. Saumya Chaturvedi, Mr. Mrutyunjaya Sandhibigraha, Mr. Manoj Kumar, and Mr. Raj Gilra from TCPL. Each team passionately defended its ideas and 4 of these teams made it to the next round.

The emerging leaders at TCPL- Mr. Jalaj, Mr. Raghav, Mr. Deep, Ms. Radhika, and Ms. Palak, mentored the 4 finalist teams and helped them refine their proposals for the final bout. 

The FNB Challenge 2022 Grand Finale

Each finalist team was given 8 minutes to present their ideas followed by a 7 minutes Q&A round with the panel. The jury for the Grand Finale consisted of Mr. Tarun N P Varma (Global Chief Human Resources Officer), Mr. Vikas Gupta (Global Head, R&D), and Mr. Punit Gupta (Senior Vice President - Strategy and M&A).

The judges evaluated teams on the depth of research, novelty & scalability of the idea, and the financial viability of the proposal. The winners had the opportunity to walk away with cash prizes worth INR 3 lakh and PPI options. While all the ideas were great, Team Holy Grail from NITIE Mumbai, and Team Infinite Warriors from SIBM Pune emerged as the winner and runner-up respectively.

The FMCG giant lived up to its name with the success of the FNB challenge 2022. We'll indeed be waiting for their healthy snacking products with baited breaths!

Want to view the Grand Finale event in all its glory? Here is the video-

Check out the experiences of winners of the FNB Challenge 2022 and TIC 2022 competition to see how they went about being their unstoppable selves:

1. ‘How To Win The FNB Challenge?’ By 2022 Winner NITIE Mumbai
2. SIBM Pune Sweeps The FNB Challenge 2022 Runner-up Trophy
3. TIC 2022 Winner From IIM B Builds SAATHIYA For Dyslexics
4. XIMB Steals The Show At Tata Steel-a-thon 2022 (Value Chain Track)