Use Of IIM Tag On Milk Packets: A New Way Of Marketing Products?

3 mins read

Use Of IIM Tag On Milk Packets: A New Way Of Marketing Products?

India is crazy about college tags. All you need is a degree from IIT or IIM to get placed on the citadel of eligibility. Apart from gaining instant attention, an IIT or IIM tag can make a person eligible for the highest paying jobs and even for IIT/IIM matrimonial sites (That’s true. Ever heard of iitiimshaadi.com?). But can an IIT or IIM tag help you sell your products more easily?

'Milking' Benefits?

Twitter is a land of opinions and any post can spark off strong reactions. In a recent tweet shared by a twitter user, a milk packet is shown to have the phrase, ‘founded by IIM Alumni’ written over it. This blatant use of the IIM alumni tag has opened doors for debate on the social media platform. While some people think that using such branding can help to generate trust amongst consumers, the majority of social media users believe that the quality of product matters more than the college tag. The tweet was shared by Namanbir Singh who shared the photo of the milk packet, saying- “What’s the point of writing your college name on a milk packet???”

What's the point of writing your college name on a MILK PACKET!???! 🙃 pic.twitter.com/TgE2uicXQg
— Namanbir Singh🎄 (@realNamanbir) March 13, 2022

This generated a line of tweets with people venting out their reaction on the use of the IIM tag to promote a brand.

Let's all calm down and take solace in the fact that they didn't write which IIM they studied at. https://t.co/iw5Ng0wGvG
— Noufal Ibrahim (@noufalibrahim) March 14, 2022

A bollywood celeb does not endorse “NSD alum”

If a founder has to use his college degree to impress his users, its a shows of lazy business branding.
— ish.eth #hiring (@ishgoel) March 13, 2022

Some twitter users took a dig at the Indian parent's craze for the IIT IIM tag

Whatever we think on twitter but in outside world "IIT IIM is still a flex"

I can clearly hear some uncle say " humare yha to iim wale ka doodh aata hai, acha hi hoga"
— yash watwani (@WatwaniWorld) March 13, 2022

Arre baba, it's advertising targeting Indian parents. Yeh doodh peeyega toh direct IIX mein admission milega 😏😒🤦‍♂️ X = T / M https://t.co/ec5yMYV8OK
— CaptKenDaichiSawamura (@KenZenKayZayMan) March 14, 2022

What is your opinion of this matter? Is IIM tag effective to promote a company?