Campus Hiring Platform: Why Do You Need It & How To Find The Best One?

We’re all living in a digital era - one that is a long way ahead from the age of bulky desktop computers and dial-up internet. Rapidly evolving technology has permeated every sphere of life, from medicine to entertainment. And in this day and age, digital solutions are the way to go - even when it comes to campus hiring. 

Campus hiring is a recruitment process wherein organizations look to hire employees from college campuses, usually for entry-level positions or junior roles in the firm. Final-year students make up potential candidates. Campus hiring can be done for both, full-time positions and part-time roles or internships, though the talent pool for both may differ (final-year students vs first- or second-year students). 

Companies invest time and energy in drafting appropriate campus recruitment strategies. An innovative campus recruiting strategy can mean the difference between finding the brightest talent on the campus and facing a talent shortage. 

It goes without saying that campus hiring platforms play a crucial role in creating a winning campus recruitment strategy. But, what exactly is a campus hiring platform? And how can you choose the best one? To find answers to these questions and more, read ahead: 

What are Campus Hiring Platforms?

Campus hiring platforms or campus recruitment software is a tool that organizations employ to improve the efficiency and effectiveness of the campus hiring process. Organizations can use a campus hiring platform or software for one part of the process, or for the entire process. 

For example, companies may use AI-enabled online proctoring solutions to accurately and efficiently assess candidates. This allows them to generate uncontested results and make data-backed hiring decisions. 

Companies may also partner with recruiting platforms to conduct the entire campus hiring process for them, from choosing the right campus to rolling out the offer letters. 

Why Do We Need Campus Hiring Platforms?

It’s natural to believe that most of the services that a campus hiring platform performs can be done by an organization’s talent acquisition team. Why then, do we need campus hiring platforms?

The simple answer is expertise. Campus hiring platforms offer several benefits that allow talent acquisition teams to improve their hiring practices. Some of these benefits include: 

i) Wide variety of assessment tools: Campus hiring platforms come with a ready catalog of assessment tools. Thus, organizations don’t need to invest time and resources in building different assessment tools. More importantly, organizations can enquire about the possible results of each tool and the competencies tested, and pick and choose a combination that best suits their needs. 

ii) Ongoing connect with the target audience: A crucial aspect of any successful campus hiring strategy is regular communication channels with campus career centers and colleges. If an organization is stepping into campus hiring for the first time, or engaging with new colleges, this process can be time-consuming. But, hiring platforms maintain ongoing relationships with the target audience i.e., colleges and universities. Thus, they can help companies choose the right campuses and connect with their target group. Take for example Unstop, which has a growing community of 6Mn+ freshers and young professionals. 

iii) Faster execution: A campus hiring platform is incredibly beneficial when time is of the essence. Since they’re experts in the field, they can plan and execute a campus hiring campaign in lesser time, but with the same level of precision. 

iv) Digitized solutions: The most obvious benefit of employing a campus hiring platform is digitized solutions. A robust campus hiring platform offers several services that can reduce manual effort and improve efficiency like the facility to conduct virtual interviews and assessments or simultaneously extend multiple offers.  

How To Find The Best Campus Hiring Platform?

There are several campus hiring platforms available, but choosing the right one can be a task. Here are a few things you should keep in mind when looking for a campus hiring platform: 

i) Evaluate your needs: The first step in finding any solution, including one for campus hiring, is to understand your needs. This will enable you to fairly judge the various platforms and map their offerings against your core requirements. 

ii) Set aside a budget: Campus hiring includes several activities, from sourcing to advertising to training campus recruits. If organizations are planning to partner with campus hiring platforms, they need to analyze their budget and set aside an appropriate amount. 

iii) Consider the timelines: It’s vital that organizations plan for the timelines. Keep track of the time you wish to invest in actually executing the strategy and take into consideration the time of searching for and finalizing a platform. Also, account for unexpected roadblocks. Setting timelines will ensure that you don’t cut corners. 

iv) Check for references or past records: Whether it’s buying a product off Amazon or booking a hotel, we always check for reviews. The same should be the case when evaluating a hiring platform. By going through a platform’s past performance, you can make an informed decision and be better prepared about the kind of services available and whether they align with the solutions you require. 

Why Opt For Unstop?

Unstop can help simplify campus hiring for you through its comprehensive hiring strategy. Unstop employs a four-step campus hiring process, which ensures that all your campus hiring needs are dealt with adequately. Here’s how Unstop employs a campus hiring strategy: 

i) Shortlisting campuses as per your needs

Using its team of experts, Unstop ensures you select the kind of applicants you’re looking for (graduates, postgraduates, engineers, MBA, or all) and target the right campuses. 

For example, when FedEx India ventured into the area of campus engagement for the first time, Unstop helped them engage with over 1 lakh engineering and MBA students by organizing the FedEx India COE Talent Hub 2022. Find more about the challenge and its spectacular outcome here. 

ii) Using the appropriate assessment framework

Unstop’s campus hiring solution includes a comprehensive assessment library, that covers a variety of assessments, periodically updated by experts. Here’s a look at some of the assessment solutions available: 

• Aptitude Tests
• Technical Tests
• Communication Skills Test
• Business Simulation
• Coding Skills Test

Apart from these, Unstop has time after time created novel assessment solutions for an organization’s unique needs. This ensures that organizations are equipped with all available resources to accurately assess potential candidates. What’s more, Unstop provides comprehensive support and a sturdy tech platform that significantly minimizes an organization’s efforts. 

Take for example the case with Mahindra. The automotive giant was dedicating internal resources and manhours to manually assess each participant for its marquee B-School competition, the Mahindra Rise Challenge. This level of precision was commendable but it posed problems for scalability. That’s when Mahindra partnered with Unstop and the success story writes itself. With a change in the strategy, Mahindra was able to evaluate all candidates in just 24 hours, as opposed to days previously. Find more information about the innovative tools used here. 

iii) Seamlessly conducting interviews (virtual and/or physical)

Using the real-time interview platform provided by Unstop, organizations can schedule and conduct different interviews - such as personal interviews, coding-skill test-based interviews, etc. These interviews can even be conducted remotely, saving time and resources. 

When J&J was looking to hire female professionals in the male-dominated domain of healthcare sales, Unstop helped J&J conduct its first-ever Women in Sales Hiring Drive & Engagement - a virtual hiring event that brought together female leaders from different backgrounds, with varied experiences. They offered distinct perspectives, demystifying healthcare sales for women. Through the event, J&J also interviewed a shortlisted group of candidates to find ideal candidates for eight different roles. 

iv) Rolling out multiple offers

Every organization knows that rolling out multiple offer letters–as is usually the case with campus hires–can be a long drawn-out and cumbersome process. Unstop provides an online tool that streamlines the process. 

Craze-a-Thon was an online hackathon conducted by Ather that tested candidates’ technical skills and cultural fit. It was open to final-year undergraduates from engineering colleges. All three technical assessment rounds were conducted on the Unstop platform, and even the results of the interviews were announced on Unstop - providing a seamless experience to participants and Ather. Find more about how the information 

Depending on your requirements, Unstop can further customize the hiring strategy so that there are no bumps in your journey to finding the right talent. 

Hiring Solutions That Work

Unstop has a consistent track record of excellence, having helped multiple organizations assess 2 lakh+ applicants. And the number continues to grow. 

To better understand the Unstop difference, take a look at the features provided by Unstop Campus Hiring Solution: 

If you’re interested in availing of Unstop’s hiring solutions, you can reach out to sales@unstop.com or opt for a 1:1 consultation by submitting a request on the Unstop Campus Hiring Solution. #BeUnstoppable in your journey of finding the right talent. 

Suggested Reads: 

1. Step-By-Step Approach To Building A Winning Campus Recruitment Strategy
2. What is Campus Recruitment? How To Tap The Untapped Talent?
3. Lateral Hiring: A Complete Guide To The Process, Its Benefits, Challenges & Best Practices
4. Lateral vs Fresher Hiring: Which Is A Better Choice?