ITC launches health & hygiene products while adapting to the new normal

Aiming to become a leader in health & hygiene FMCG space, ITC has launched five health & hygiene products since the lockdown began and is lining up more. The pandemic has made consumers increasingly aware of the importance of health & hygiene. As a result, many brands including ITC are leveraging the opportunity to fulfill consumers’ increasing demand for health & hygiene products.

According to a report by Nielsen, 55% of consumers will intend to buy more personal hygiene products. ITC envisioned the surge in demand for health & hygiene products as lockdown restrictions ease down. This led the company to shift gears and aimed to lead the health & hygiene FMCG space. Thanks to its dedicated R&D team, ITC was able to fuel its product innovation even during the countrywide lockdown period.

While some FMCG companies are focusing more on e-commerce platforms to sell their health & hygiene products, ITC is making substantive investments to expand its distribution network. ITC is banking on exploring and refining channels such as modern trade, end-to-end cold chain, e-commerce, on-the-go food services. By building a competitive supply chain, ITC envisions to rapidly scale up its FMCG business.

ITC has a unique competitive advantage of a diversified portfolio that is being strengthened by identifying the needs of consumers in the current turbulent times. Whether it is collaborating with other brands or launching new products, ITC is not only adapting itself to the new normal but helping its consumers in doing it too.

A company that started as a Tobacco brand, ITC has come a long way to be known as one of India’s largest FMCG companies. To fast-track growth in the FMCG business, ITC is now emphasizing on wellness and health products.