L'Oréal Brandstorm: Learning over the years

The professionals share their stories on how working with L'Oréal and organising Brandstorm has brought the new scope of learning.

Rishika Singh defines Brandstorm as a very different competition from all other competitions because L'Oréal asks the students to think out of the box and be creative. She also expressed that when there are no barriers, one automatically explore so many things and learns a lot. L'Oréal Brandstorm also provides an opportunity to interact with the leaders and the industry experts.

Saurabh Dadu Singhal stated that Brandstorm is 6-8 months competition so one has to re-innovate, be persistent and has to come up with the new ideas, as every stage demands something new.  He also said that there is a thin line difference between innovation and practicality, and maintaining a balance between them is the key to success in Brandstorm.

Himanshi Dandona stated that one has to understand the brand, talk in the language of the brand and need to keep the consumer at the heart of problem-solving. L'Oréal also gives the opportunity to be very entrepreneurial. At the same time, Brandstorm taught the one to pay attention to the details.

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