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NationBuilding Case Study Competition 2025
Nestlé 4Ps Challenger National Finalist Vibhav Bisht's Story
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Nestlé 4Ps Challenger was one of the most anticipated competitions of the year. It is difficult to describe the feeling when we bagged the title of the campus round winners.
Besides the obvious brand pull of Nestlé, another reason for our active participation in the competition was the case itself. The case study challenged us to find new positioning for Nescafe 3 in 1 Latte. We also had to come up with a marketing plan focussing on making the consumers aware of the new product format.
We started our research by hitting the markets and actually interviewing the customers, your average coffee consumer. It took us over a month to analyze all the data and finalize the solutions.
Our team, Team Meraki, was a good mix of creativity, passion, and 'Jugaadu-ness'. While we had creative conflicts at times, we resolved them pretty smoothly as all three of us had a respectful outlook towards each other’s creative space. Our team's forte was ‘Balance’. Each member brought something new to the team, whether it was making creatives, coming up with new ideas, making stellar presentations, or getting data.
Out of all the campus winners, only 5 teams including MICA, SPJIMR, IIMA, and IIMC made it to the finale. Nestlé 4Ps Challenger was a well-organized competition, and the judgement quality was top-notch. The visit to Nestlé Headquarters in Gurgaon and specifically, the interaction with the senior leadership was enriching.
The competition taught me a great deal about the nuances of the coffee market. We also got to know about the challenges a brand faces in new format creation. Another big advantage was that we were given the opportunity to talk to Nestlé employees directly who further opened our eyes to new perspectives on how to look at marketing problems.
Other competitions organized by Nestlé are Ingenium 2018 and Plan-O-Chain 2018.
Besides the obvious brand pull of Nestlé, another reason for our active participation in the competition was the case itself. The case study challenged us to find new positioning for Nescafe 3 in 1 Latte. We also had to come up with a marketing plan focussing on making the consumers aware of the new product format.
We started our research by hitting the markets and actually interviewing the customers, your average coffee consumer. It took us over a month to analyze all the data and finalize the solutions.
Our team, Team Meraki, was a good mix of creativity, passion, and 'Jugaadu-ness'. While we had creative conflicts at times, we resolved them pretty smoothly as all three of us had a respectful outlook towards each other’s creative space. Our team's forte was ‘Balance’. Each member brought something new to the team, whether it was making creatives, coming up with new ideas, making stellar presentations, or getting data.
Out of all the campus winners, only 5 teams including MICA, SPJIMR, IIMA, and IIMC made it to the finale. Nestlé 4Ps Challenger was a well-organized competition, and the judgement quality was top-notch. The visit to Nestlé Headquarters in Gurgaon and specifically, the interaction with the senior leadership was enriching.
The competition taught me a great deal about the nuances of the coffee market. We also got to know about the challenges a brand faces in new format creation. Another big advantage was that we were given the opportunity to talk to Nestlé employees directly who further opened our eyes to new perspectives on how to look at marketing problems.
Other competitions organized by Nestlé are Ingenium 2018 and Plan-O-Chain 2018.
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