Home Competition Stories RB Global Challenge: A competition that taught us how to handle business and marketing problems I Team Innovizers

RB Global Challenge: A competition that taught us how to handle business and marketing problems I Team Innovizers

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RB Global Challenge: A competition that taught us how to handle business and marketing problems I Team Innovizers

For RB Global Challenge 2019, we started by thinking about the most crucial social cause that needs attention and came up with a viable business idea backed up by research. We aimed to address the need gap in the market through our idea. Also, we made sure that we looked into everything that needed to be done, and that attention to detail is maybe the reason why we were able to become the National Finalists. We consulted our Marketing Professors and took feedback from Mentors at RB Global. All things combined together is how we learned to handle business and marketing problems.

It was a great experience overall. We worked our entire 1st term for this competition. You would have found us either talking about it or thinking about it. Since the social cause in consideration was to address the adverse impact on health caused by air pollution, we had to spend a lot of time coming up with ideas to promote the product to gain enough traction despite the low awareness levels.

Innovizers: When we learned to handle business and marketing problems

There were 8 teams who made it to the finals out of 12,000 entries. We considered the Teams from ISB Hyderabad and SIBM Pune as tough competitors, because their idea was very innovative and had decent gross margins. Moreover, we were fascinated to see the depths till which they went, to give their research and edge over the others.

The judges were very knowledgeable. They focused on how the idea would serve the masses at large. They gave a lot of emphasis on our approach towards addressing the problem and its impact. Financial viability, product promotion, and marketing mix were some of the parameters that were emphasized throughout. The competition had a 15-minute presentation round, followed by a Question & Answer Session. Moreover, it was delightful to find out that a few of our suggestions were already under consideration by the RB board.

Approach to solve society's most crucial needs, making effective presentations, FMCG industry dynamics, finding out the viability of business and marketing problems and strategies employable were a few lessons we took back home. Also, we learned how to work collaboratively in a team.

We had an opportunity to visit RB's R&D department as a part of the participant orientation program. The information that RB shared with all the students was very distinctive. We always thought claims like killing 99 percent germs, 8 times more effective, etc. were a marketing "globe" (as planet-i calls it). It was fascinating to find out that they have a separate team that tests these claims and gives a statistical significance to them.

Amongst us, Venkatesh had experience in IT Consulting, Abhishek was a fresher from NIT Patna, with a major in Mechanical Engineering and Ashish was an Economics major from SRCC. So it was an amalgamation of business, technical and industry experienced minds. A crazy coincidence to be honest.

Our teamwork and responsibilities

We had several differences while working on the project. Venkatesh took a diplomatic stand for every disagreement that surfaced. We got better as a team in due time. Also, we learnt the art of listening to others attentively and making them feel heard after this competition.

We have always been a bunch of misfits, but together we made a perfect team.

Edited by

Ashish Kovuri - IIM Indore

Team Innovizers from IIM Indore comprised Venkatesh Mundada, Abhishek Mohan Sai and Ashish Kovuri. Venkatesh was the intiatior, Abhishek was the executor and Ashish was the ideator of the team. They are National Finalists of the RB Global Challenge 2019.

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Case Study Competition RB IIM Indore Corporate Competitions IIM RB Global Challenge 2019