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Showcase your talent with Coca-Cola

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It has been rightly said that engagement is the food for genius minds. In order to get the best out of their minds Coca-Cola always been keen to offer a strong platform for such precious talents which came in the form of Showcase 2017.

Showcase 2017 was open to all first and second-year students enrolled in the two-year full-time PGP/MBA program of the following institutes-

Faculty of Management Studies, Delhi

Indian Institute of Management, Ahmedabad

Indian Institute Management, Bangalore

Indian Institute Management, Calcutta

Management Development Institute, Gurgaon

XLRI Jamshedpur

Team formation

The students were asked to form teams with exact 4 members either from pre-final, final year or a mix of both within the campus.

Duration

Showcase 2017 was held between August to November ‘17. The registrations commenced on 25th of Aug and ended on 13th of Sep ‘17. While the successive rounds were held in the months of October and November.

Stages

Round 1 - Campus Round

Participants received a case study from the College Placement Committee

The teams were asked to mail the case solution to showcase@coca-cola.com by 13th September 2017. View the complete details of Coca-Cola Showcase 2017

The participants had to create a solution to the case using a maximum of 6 slides at the end of the online round.

Students had an option to include a video with the solution

Round 2 – Campus Round

Top 3 entries from each institute were selected for representation in the campus round

The top 3 teams from each institute got the opportunity to present their case to the jury from Coca-Cola during their campus visit

Based on the presentations the best team was selected from each institute

The winning team got a special prize from Coca-Cola and got a ticket for the next round

Round 3 – Grand Finale

The campus winning teams were invited to Gurgaon to present their solutions to a special jury

The teams were expected to make a 15-minute presentation, followed by Q&A session with the jury

Post serious evaluation the jury declared the National Winner and National Runner-up from the campus finalist teams

Winners and Awards

After enduring a tough fight for more than 3 months Team Diagrama from XLRI Jamshedpur was declared as winners and Team Mark-E-Mon from MDI Gurgaon was declared as the national runner-up. National Winner received INR 2,00,000 while INR 1,00,000 was awarded to the runner-up team. Final year students from both the teams qualified for the Pre-placement Interview by Coca-cola.

The pre-final year students of the campus winning teams received Pre-Placement Interview for the summer internship. View the list of winners here.

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