SPJIMR Mumbai Brings Home The Trophy Of Airtel iCreate 2021

SCMHRD Pune was chosen as the first runner-up while IIM Bangalore emerged as the second runner-up in the Airtel iCreate 2021. The competition witnessed the participation of over 8900 students from 29 prestigious institutions across the country.

Bharti Airtel ('Airtel'), India’s premier communication solutions provider, announced the winners at their Grand Finale of Airtel iCreate 2021 on 18th December 2021, an annual management strategy competition for top B-Schools of India.

Team AkSiLa from SPJIMR Mumbai bagged the prestigious award of winners along with a cash prize of INR 10 lakhs. Team Buddhiman from SCMHRD Pune secured the first runner-up position and won INR 5 lakhs cash prize while Team 221B and Team LSquare from IIM Bangalore took the trophy of second runners-up and a cash prize of INR 2.5 lakhs each. In addition to the cash prize, the winning teams bagged an opportunity to work with Airtel’s Incubation Team on real-life assignments and experience the product management function of the company.

Airtel iCreate 2021 contest attracted participation from 8900+ students from India’s top B-Schools, including the IIMs, ISB, XLRI, TISS, FMS, SP Jain, MDI, and IIFT which is over 130% increase in participation compared to last year.

More than 3000 teams were evaluated over a period of 2 months & top 12 teams from IIM Bangalore (2 teams), NMIMS Mumbai, SCMHRD Pune, FMS Delhi, IIM Ahmedabad, IIFT Delhi, IIM Calcutta, MDI Gurgaon (3 teams), and SPJIMR Mumbai were identified to compete at the ‘All India Grand Finale’ which took place virtually.

At the grand finale, the teams were judged on parameters including – business & situation analysis, the novelty of ideas/out-of-the-box thinking, ease of implementation of idea/solution, supporting analytics, financial viability/ROI, and finally, the quality of presentation.

Speaking on the occasion, Sagar Raina, Head Talent Acquisition, Bharti Airtel said:

“We are delighted to see the increasing participation, determination, dynamism and unconventional business ideas of students at the 2021 edition of iCreate. Innovation and Entrepreneurship are at the center of Airtel’s DNA. We are happy to give these extremely talented students a platform to showcase their innovative solutions pertaining to real business problems and are optimistic to welcome some of them on board.”

Started in 2012, Airtel iCreate brings together students from across the country, to develop business solutions addressing situational problems at corporates. Teams are judged through an online case submission round before the national level grand finale, where they are thoroughly evaluated by a panel of subject matter experts and leaders from Airtel to narrow down on the winners.

About Airtel

Headquartered in India, Airtel is the world’s second-largest provider of telecommunications services, based on total mobile connections on the sum of consolidated subsidiaries with operations in 18 countries across Asia and Africa and a track record of serving approximately 474 million customers globally. Airtel is India’s largest integrated communications solutions provider. Airtel’s retail portfolio includes high-speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments, and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data center services, cyber security, Internet of Things (“IoT”), Ad Tech, and cloud-based communication.

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Shivangi Vatsal

Sr. Associate Content Strategist @Unstop

I am a storyteller by nature. At Unstop, I tell stories ripe with promise and inspiration, and in life, I voice out the stories of our four-legged furry friends. Providing a prospect of a good life filled with equal opportunities to students and our pawsome buddies helps me sleep better at night. And for those rainy evenings, I turn to my colors.