L'Oréal Brandstorm 2026
How Team Illuminati NMIMS Mumbai became the National Finalists of Reliance TUP 5.0
The Challenges we faced
The biggest challenge was to squeeze a 50 pager research document into a 3-minute elevator pitch. We had to prioritize and at the same time make sure that the pitch is simple yet impactful. Our research ran parallel as we progressed in each round and we did modifications accordingly.
There were 14 teams in the finale. It is difficult to name one of them as a tough competitor as each idea was unique and beautifully presented. It might sound cliche but each team in the ultimate finale was a winner in its own right.
The team that stood together
Our team comprised all first-years and all of us had different areas of expertise which worked out for us in facing challenges and truly achieve synergies.
It was a test of comradeship and we were happy that we passed it. Conflicts were resolved through an objective evaluation of the alternatives and we usually came back to the pain point after each of us had enough time to calm down and think deeply about it.
What made Reliance TUP different
The dedication and attention to detail from the team of Reliance TUP was astounding. Starting from the format and jury to the mentorship sessions, everything was meticulously planned and executed. The participants could make the most out of this once in a lifetime opportunity.
It was truly a real-world experience which was not limited to the nuances of our idea and business domain. The two days at Reliance Corporate Park were a godsend with the executives of the biggest company of the country sharing their words of wisdom in the most humble and engaging way.
Additionally, attending leadership sessions whilst sitting in Reliance Board room was a surreal experience. It truly inspired us to go beyond. Summing up, the experience of making it to the final round as the National Finalists of Reliance TUP 5.0 was quite enriching. It gave us numerous memories to cherish for life.
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