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TATA Steel-a-thon 2017-Prove Your Metal

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The development of India started with the steel and TATA has a very special connection with the metal. TATA rose to power mainly because of this metal and soon afterwards Tata has been regarded as the legendary "Father of Indian Industry" due to the hard work and efforts of Jamshedji Nusserwanji Tata, the founder of the TATA Group and the visionary leaders that followed his trail.

Since the steel industry plays one of the most important roles in the development of the country, it becomes a prerogative to find solutions to the challenges faced by this industry. TATA Steel-a-thon 2017 is one such initiative in that direction.

TATA Steel-a-thon 2017 was open for both 1st and 2nd-year students of full-time PGP from the selected campuses of :

IIMs

IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Indore, IIM Kozhikode, IIM Lucknow and IIM Shillong

Other Prominent B-schools

MDI Gurgaon, XLRI Jamshedpur, IIFT Delhi, JBIMS Mumbai, SIBM Pune, FMS Delhi, TISS Mumbai and XIM Bhubaneswar

Tata Steel-a-thon

Preliminaries

Students were asked to form teams of minimum 2 members and a maximum of 4 members. Both first and second-year students could form teams together and a gender diverse team was appreciated. The participants ought to Register for the Steel-a-thon 2017 online. The registrations ended on 22nd Sep’ 17.

Choosing the Case

The participating teams had to choose a theme from the list available. The cases were available in five domains:

Marketing & Sales
Corporate Strategy
Corporate Social Responsibility
Human Resource Management
Supply Chain & Logistics

Each team was asked to submit an entry on the case they had chosen. Entries for the Campus Round should have followed a particular format-

Executive summary
Introduction to the problem statement
Analysis of the problem
Recommendations

The format for the national round was shared with the qualifying teams. Respective teams updated their entry in submission page in a .ppt/.pptm/.pptx format only. The slides were limited to 12 nos in the ppt.

Entries were to be submitted before the deadline which was communicated on the competition website.

Rounds

The process of evaluation took place in three different rounds- Round 1, Round 2 and the Grand Finale.

In the Round 1 of the competition, only top 5 teams from individual campuses were selected out of the many entries by the eminent panel of the jury of TATA. These five teams represented their campuses in the next round. View the complete details of the competition here.

The top five teams from the first round competed against each other to win a place to represent the campus in the Grand Finale.

All the Campus winners from different campuses competed against each other and presented their cases which was then evaluated by a panel of esteemed jury comprising senior Leaders of Tata Steel.

Wild Card Entry

There was a provision for Wild Card Entry for selected 4 campuses-

IIM Rohtak, IIM Ranchi, IIM Raipur, XISS

After evaluating all the entries only 2 top teams from each campus were selected in the First Round. In the Second Round the all the participating teams were assigned mentors to prepare them for this round and the finale. Top two teams from their respective campuses competed against each other to be a part of the Grand Finale with other winners from the Campus Round.

Winners & Awards

After a tough competition for months, Team Shillongers from IIM Shillong secured the first position, followed by Team Steel Sapers from IIM Indore as the 1st Runners-up and the 2nd Runners-up position was shared between Team Valyrian Steel from SIBM Pune and Team Cronos from JBIMS Mumbai. View the list of winners here.

The winners received-

Campus Winner: ₹30,000 + Certificate + Ticket to the Grand Finale Campus Winners will also be awarded Internship Offer/ PPI for Tata Steel's Management Trainee Programme