Home Competition Stories Team Winnovators: Our plan was to formulate an out-of-the-box marketing communication strategy | Philips ThinkUp Challenge 2019

Team Winnovators: Our plan was to formulate an out-of-the-box marketing communication strategy | Philips ThinkUp Challenge 2019

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Team Winnovators: Our plan was to formulate an out-of-the-box marketing communication strategy | Philips ThinkUp Challenge 2019

For Philips ThinkUp Challenge 2019, we strategized in a way to give solutions that can be implemented the very next day. We emphasized more on primary research, which we think was very critical for the problem statement that was given. And in our assumption that is why we won the title of National Finalists. We worked on this case for about 2 months. The main challenge was to get in touch with the stakeholders involved in this case and apply an out-of-the-box marketing communication strategy.

The competition was not a piece of cake. There were 9 teams that made it to the national finale. But team Juggernaut seemed to be a tough contender for all. During the entire finale, they didn't interact with any other team. They looked really serious about their business and we thought they would nail the competition. Being one of the national finalists, we learned a lot from the competition.

The judgment quality of the competition

Besides that, we never had to question the judgment quality of the competition. It was an honor to present our solution to the panelists, we were confident as well scared to do that.

On the organizational level, Philips gave us the right platform with a rich culture to prove our potential. Also, people were very receptive to new ideas. We didn't feel that we were talking to the MD or the President of Philips for that matter. They made us feel comfortable during the finale.

In addition, the framing of the competition was really good. What we liked about the competition was that they gave us a mentor who guided us throughout the final presentation for the grand finale. He made sure we were on the right track and had adequate information about the case.

The grand finale was a fat corporate treat

Well, it was a great learning phase for us. To sum up, in a single statement, we learned to solve our problems judiciously. When you work on such cases, you really feel that you are working for that company. It is better to follow a practical approach, as you will be held accountable for everything that you propose. Ultimately, the 8-hour long grand finale was a big corporate treat for us. We also learnt that synergy is more important than skill.

It's been really great to work as a team. We three have a very different thought process and that’s why it was hard to communicate on the same level. Now, we make sure that we do our research properly to back our opinion. The determination to solve any case is only getting stronger. This approach has assisted us when we were formulating the marketing communication strategy of the case.

Edited by

Team Winnovators - IMT Ghaziabad

(Batch 2018 - 2020)

Team Winnovators includes Pratik Singh, Anwesha Raj and Ruchika Singh. The team participated in Philips ThinkUp Challenge 2019.

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IMT Ghaziabad Corporate Competitions Philips Philips ThinkUp Challenge