TVS Credit E.P.I.C Challenge: Devising A One-Stop Solution For Varied Hiring Requirements

Founded in 2010, TVS Credit is a leading Indian NBFC (non-banking financial company). Part of the century-old TVS Group, TVS Credit works to empower Indians from various socio-economic backgrounds, with thoughtfully designed financial products that serve their needs. 

With over 49,300 touchpoints across India, TVS Credit aspires to be among the top ten NBFCs in India. It aims to achieve this goal by creating value for its customers, employees, and partners. This same thought led TVS Credit to find a unique hiring strategy - one that could help the company expand on its vision. 

In this case study, we will take a look at how TVS Credit partnered with Unstop to end its search for a single solution to hiring from a varied pool of candidates. 

Getting Everyone On The Battlefield

As one of the newest members of the illustrious TVS group, TVS Credit has enjoyed both worlds, imbibing the best of the old and the new. This is why when it cast the net to find the perfect fit for the organization, TVS Credit didn’t restrict itself. 

TVS Credit was looking for the finest students from across streams i.e. graduate and postgraduate students from different disciplines, including but not limited to engineering, MBA, Commerce, CA, and Arts (in relevant fields of Economics, Statistics, or Mathematics). 

Sifting through resumes, alone, wasn’t going to find TVS Credit the warriors they needed. Conducting different challenges was time-consuming and took up additional effort and resources. That’s when Unstop stepped in and drafted a novel solution - the E.P.I.C challenge. 

One Challenge To Test Them All

When TVS Credit first partnered with Unstop in 2019, it was looking for a way to hold multiple hiring challenges simultaneously without compromising on the quality of the talent pool or the nature of the competition. It was also looking for challenges that would accurately test the competencies of a varied group of people. 

The team at Unstop knew the ins and out of conducting simultaneous hiring challenges that cater to a diverse talent pool. Unstop combined that experience with TVS Credit’s requirements to come up with a unique hiring strategy. The result - an epic challenge, literally. 

E.P.I.C stands for E-Enrich, P-Perform, I-Innovate, and C-Challenge. The competition allows participants to apply their technical knowledge and skills to real-life business problems. 

E.P.I.C challenge includes four tracks - IT, Analytics, Strategy, and Finance. Each track or challenge follows a multi-round format and different skill sets are tested in every round. Here’s a look at the round structure: 

• Online Quiz: A timed online quiz - 30 questions to be answered in 30 minutes.
• Case Study: Submitting a solution of the case study in the prescribed format. 
• Grand Finale: Presenting the solution to the jury. 

Each round was eliminatory. The E.P.I.C IT challenge also included an additional round - a timed coding challenge. 

A Winning Strategy

Since its inception in 2019, E.P.I.C has successfully completed six power-packed seasons, with the latest held in 2024. Over just five years, the challenge has witnessed an impressive 11x growth in registrations, rising from 10,918 in Season 1 to over 1.15 lakh in Season 6.

This exponential surge reflects not just the growing scale of the competition but also the expanding impact it continues to create among ambitious minds across the country.

The story, quite literally, writes itself with these numbers: 

• In its first season, E.P.I.C introduced three tracks - Analytics, IT, and Strategy. At the time, the challenge was only open to engineering and MBA students. 
• Since its second season, E.P.I.C. has expanded to four tracks, adding the E.P.I.C. Finance challenge. Moreover, since season 3, E.P.I.C. has been open to CA aspirants, becoming one of the few challenges in India to include them. 
• From Season 1 to Season 6, E.P.I.C registrations have skyrocketed, going from 10k in Season 1 (in 2019) to about 115k in Season 6 (in 2024).

Here’s a look at the collective registrations across the tracks in each season: 

• From Season 3 onwards, TVS Credit began offering Pre-Placement Interview (PPI) opportunities for summer internships and management trainee programs, adding a strong career incentive for participants. The prize pool also doubled since Season 1, with Season 6 offering rewards worth INR 10 lakh, in addition to coveted PPI offers and entry into the Management Trainee program.

In Season 6, the company extended 30 Pre-Placement Interview (PPI) offers to selected participants. 

With six successful seasons of E.P.I.C, TVS Credit, in partnership with Unstop, has built a hiring model that not only identifies top talent but also engages them through meaningful, future-focused opportunities, turning a competition into a launchpad for careers.

If you, too, are looking for a tailored solution to your recruitment needs, contact coffee@unstop.com.