Brandeur: Stages and Timelines
Quiz Round (on Unstop)
This will be an online quiz round to evaluate intellect and business acumen! You will see the “Play” button here, once the round is live.
Submission Round (via Unstop)
This will be a submission round! Teams analyze and propose strategic solutions to complex scenarios. You will see the “Submit” button here, once the round is live.
Final Round
This will be a submission round! Teams have to present how their company will capture a marketplace and establish a brand. You will see the “Submit” button here, once the round is live.
All that you need to know about Brandeur
About:
IIM Bodh Gaya, on the occasion of ELEGANTE, aims to encourage budding entrepreneurs by holding a competition that will engage them in tackling real-life challenges the entrepreneurs face.
Rules and guidelines:
- The competition is open to all students who have completed their high school (12th)
- The competition will have 3 rounds, which will be conducted online
- The first and second rounds will be elimination rounds. The last round will have a ranking in which the top 3 scorers will be awarded prizes
- A team of 1-4 is allowed
- Cross-college team formation is not allowed
- The first round will be conducted online and on Unstop
- Teams qualifying for the second round will be notified
Competition Structure:
- Three rounds, all online
- Rounds 1 and 2 are eliminatory, while Round 3 determines the winners
Round 1: Quiz
- Questions were designed to test participants' knowledge of entrepreneurship and market trends
- Focus areas include general business knowledge, industry insights, and problem-solving skills
- Top-performing teams advance to Round 2
Round 2: BrandForge
- Case study questions focusing on real-world challenges in brand building
- Teams analyze and propose strategic solutions to complex scenarios
- Evaluation based on creativity, critical thinking, and the feasibility of proposed solutions
- Top teams progress to Round 3
Round 3: The Ultimate Brand Sculptor
- Teams use points earned in previous rounds to "buy" various departments crucial for efficient company operation
- Departments available for purchase include Digital Marketing, Offline Sales, HRM, and more
- Each department has a specified point cost
- Teams strategize and allocate their earned points to buy the departments to build a well-rounded company (profit-making)
- The company can be from any sector of your choice
- Teams have to present how their company will capture a marketplace and establish a brand
- A scoreboard reflects the effectiveness of each team's performance
- Further information related to round 3 will be provided to those teams which will be shortlisted
- The top 3 teams with the highest scores win the competition
Prizes:
- 1st prize : 7k
- 2nd prize: 5k
- 3rd prize: 3k
Important dates & deadlines?
-
30 Nov'23, 10:00 PM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Winner
First Runner Up
Second Runner Up
About Indian Institute of Management (IIM), Bodh Gaya
- Established in 2015, IIM Bodh Gaya is set up under the mentorship of IIM Calcutta, the oldest IIM in the country.
- In a short span of a year, IIM Bodh Gaya has already strengthened its position in the league of premier B-Schools.
- The overall quality as well as the design of the curriculum at IIM Bodh Gaya is also overseen by IIM Calcutta.
- Till its 118-acre permanent campus comes up, IIM Bodh Gaya will operate temporarily from the Institute of Distance Education building of the Magadh University.
- With a state-of-the-art, newly constructed boys and girls hostels, and knowledge database, IIM Bodh Gaya promises to be the future of business education preparing young graduates for senior-level positions in the industry.