L'Oréal Brandstorm 2026
IIM Ahmedabad’s Shikha Gupta shares her journey of being one of the Top 30 Competitive Business Leaders 2019!
There were a few things that we always kept in mind for getting the best results out of these competitions: Partnering with the right team, observing new trends, and exploring innovative solutions with in-depth research. We made sure that we covered all aspects and left no stone unturned.
Whenever we were confronted with a major problem that we thought is impossible to solve, our seniors came to our rescue as superheroes and helped us in every way possible. Competitions took a lot of sleepless nights! And though prioritizing between competitions and college work needed us to work hard and sleepless, it was worth it. Given a chance, I would do it all over again!
Selecting the team is one of the most important tasks and should be taken very seriously. Team members should be diligent workers and ideally from different domains such as marketing, finance, etc. They should be proactive and equally motivated to participate. Only then, you can think of reaching the top.
We had many victories but the one from Bajaj Finserv Atom will always be special. Bajaj genuinely wanted to implement the ideas we were presenting and their competition was more substance than steak. It involved us to devise financial products which would be profitable as well as scalable.
In the end, my only suggestion would be to “Go in-depth!” for each competition.
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