This Man Prints LinkedIn Profile on Company Flyers And Puts Them on Cars in Firm’s Parking Lot, Gets Hired!

While applying for a position in the Marketing Department at InstantPrintUK, 24-year-old Jonathan Swift knew that his task was to catch the attention of people. However, he had to first make sure that his application stood out and got noticed by people at the firm. So, instead of a traditional CV, he came up with a genius marketing stunt where he reused the flyers of the same firm to print his picture and the QR code of his LinkedIn profile, and put them on every car at the firms' parking lot.

Here’s some CCTV footage of the #jobseeker in action! He’s been the talk of the office since covering everyone's cars in CVs. I love it when we get a #creativejobapplication - Craig, Marketing Manager pic.twitter.com/OmE5puQgwI
— instantprint (@instantprintuk) January 18, 2022

When the CCTV footage of Jonathan executing his guerrilla campaign went viral, it got everyone at the office talking. Soon, Jonathan Swift received an interview call from Craig Wassel - the Marketing Manager at InstantPrintUK - and the lucky candidate was hired in his dream job!

How did the company react?

“We’ve been well and truly ‘flyered’ by a candidate applying for a job in our marketing team,” the company posted on Twitter, along with the viral CCTV footage of the 24-Years-Old's creative job application. He admitted, however, that the idea was not original.

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He borrowed it from another Instaprint employee who got a job with the firm’s design team after printing her photograph on the company’s roller banner. “What better way to stand out than distributing 500 flyers with my face on around the company car park?”, he said in an interview to Yorkshire Post.

The firm had received over 140 applications for the position, but after they came across Jonathan’s ingenious tactic, there were no more doubts about who they should hire. “That’s definitely one way to stand out,” the company said on the Twitter post.

What did the Marketing Manager say?

"When I looked out of the office window, I could already see that someone had been around leaving flyers on all the car windscreens, and upon closer inspection, it became apparent that the flyers more closely were, in fact, an application for the role I was hiring for,” Craig Wassel told The Mirror.

Wassel first came across the flyers when he was alerted by the security at the office that someone has been around putting in flyers at the parking lot. Wassel further said, “Jonathan’s application did more than grab my attention. It showed that he’d researched the brand and that he had the right attitude, creativity, and sense of humour to fit the team perfectly.”